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Chapter 1 . . .
When you make your first sale, follow-up with the customer.
You could follow-up with a "thank you" email and include
an advertisement for other products you sell. You should
follow-up every few months with information on your
other products for sale and all specials you are running.
You could up sell to your customers. When they're at your order
page, offer them about a few extra related products you have
for sale. They could just add it to their original order.
Tell your customers if they refer five-customers to your web site,
they'll receive a full rebate of their purchase price. This
will turn one sale into three sales.
When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the eprofits sales you just made.
Sell the reprint/reproduction rights to your products. You could include an ad on or with the product for other products you sell. You could make sales for the reproduction rights and sales on the back end product.
You could cross promote your product with other businesses' products in a package deal. You can include an ad or flyer for other products you sell and have other businesses selling for you.
When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you.
Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons.
Sell gift certificates for your products. You'll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site.
Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order.
Amazing Ways To Jump Start Your Sales
Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals, etc.
Brand your name and business. You can easily do this by just writing articles and submitting them to ezines or websites for republishing.
Start an auction on your web site. The type of auction could be related to the theme of your site. You'll draw traffic from auctioneers and bidders.
Remember to take a little time out of your day or week to brainstorm. New ideas are usually the difference between success and failure.
Model other successful business or people. I'm not saying out right copy them, but practice some of the same good habits that have made them succeed.
Take risks to improve your business. Sometimes businesses don't want to advertise unless it's free, sometimes you have to spend money to get results.
Include emotional words in your advertisements. Use ones like love, security, relief, freedom, happy, satisfaction, fun, etc.
Ask people online to review your web site. You can use the comments you get to improve your web site or you may turn the reviewer into a customer.
Out source part of your workload. You'll save on most employee costs. You could out source your secretarial work, accounting, marketing, etc.
Combine a product and service together in a package deal. It could increase your sales. If you're selling a book, offer one-hour of expert consulting with it as an extra-cost option.
Awesome Ways To Attract More Orders
Create a free ebook directory on a specific topic at your web site. People will visit your web site to read the free ebooks and may see your product ad.
Turn part of your web site into a members only web site. Instead of charging for access, use it as a free bonus for one of your products.
Add a free classified ad section to your web site. You could then trade banner ads with other web sites that have free classified ad sections.
Create two versions of your e-zine so people can choose if they want ads included with it or not. This'll attract the people who hate ads to subscribe.
Publish your e-zine only on your web site. Have people subscribe to a "new issue" email reminder. This could really increase your traffic and sales.
Sell advertising space in your product package. You could sell inserts, flyers, brochures, booklets, and digital ads for electronic products.
Offer daily or weekly visitor bonuses. This will increase your repeat website traffic and online-sales because your visitors will visit regularly to get the visitor bonuses.
Allow people to download software or e-books from your web site at no cost. Just ask your visitors in return if they'll refer their friends to your web site.
Build up the number of people that join your free affiliate program quickly by temporally offering your product for free to the people that sign up.
Negotiate with e-zine publishers to get free or discounted ads by letting them join your affiliate program and earn commissions on the ad you run.
Benefits Of Submitting Articles To E-zines
You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.
You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.
Your article might also be placed on the publisher's home page. If they publish each issue on their home-page this will give you some extra exposure.
You might get extra exposure if the ezine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.
You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don't publish your articles.
You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.
You could allow e-zine publishers to publish your articles in their free
e-books. Since people give them away,
your advertising could multiply all
over the internet.
You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.
You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits.
You could get your article guaranteed to run in an e-zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It's a win/win situation.
Blazing Ways To Sky-Rocket Your Profits
Use a "P.S." at the end of your ad copy. This is were you either want to repeat a strong benefit or use a strong close like a free bonus.
Publish a free ebook and give it away from your web site or in your e-zine. This will increase your traffic, sales and e-zine subscribers.
Create multiple streams of income with your web site. You could sell your own products, join affiliate programs, sell advertising space, etc.
Give your visitors compliments in your ad copy. This can earn their trust and put them in a good mood, in return they will be easier to sell too.
Create new products or services only if there is a strong need for them. You won't have anyone to sell them to if you don't have a market.
Sell your back end products to your customers right after they order. Take
them to a "Thank You" web page that
includes other products you sell.
Sell a few products on your web site instead of selling a large amount of products. To many choices can overwhelm your visitors and they won't buy.
Include content and free stuff on your web site that promote the products you're selling. If they don't read your ads, they may read your offerings.
Remind your visitors that you're human not just a web site. You could publish information on your family life, a picture of yourself , a profile, etc.
Provide a "Contact Page" on your web site. Give your site visitors as many options to contact you as possible. This'll add credibility to your business.
Blockbuster Ways To Ignite Your Sales
Sign-up to win web site awards. When you win, some award sites publish your web site link, name and description on their site.
Join online business associations or clubs. If you join, they will usually list all their members on their web site. It will give your business extra exposure.
Utilize a simple form of viral marketing. Write or have someone else write a small report with your ad included on it and allow others to give it away.
Improve your business by promoting customer feedback. Tell them you want their honest opinions about your business, good or bad.
Design your packaging so it sells your products. Utilize colors and lettering that make your product more attractive to your prospects.
Compare your product's guarantee to your main competitors. Find a niche were your can design your guarantee to be more powerful.
Try not to assume your audience understands everything in your ad copy. If you have words they may not know the meaning to, define them.
Build alliances with other online businesses. You could trade links or ads, create joint venture deals, cross promote your products, etc.
Design your web site to be a valuable resource for people. Include original content, links to other interesting web sites, ebooks, software, etc.
Compete with the highly branded businesses by practicing good customers service, strong product quality and speedy service.
Boundless Ways To Anchor Down More Sales
Multiply your marketing and advertising efforts on the Internet. You can accomplish this by starting an affiliate program or using viral marketing.
Increase your ratio of visitors that purchase your product(s). You could change your headline, offer a stronger guarantee, add testimonials, etc.
Find out who are your strongest leads for buying your product by offering a free ezine. The visitors that are very interested will subscribe to it.
Team up with your competition by starting an association for your specific industry. It could lead to a profitable partnership with them.
Publish an e-zine for your employees. This could motivate them to do a better job or fill them in on were your business is headed
Search for your business' name in newsgroups and discussion boards. Some of the comments you find could help you improve your business
Attract people to link to your web site. You could offer them a discount on the products you sell or give them free stuff for linking.
Develop your own opt in email list by giving your visitors a reason to give you their email address. Allow them sign up to free stuff and contests.
Create a "PR" web page for your business. List information that could be considered newsworthy for ezines, newspapers, magazines, etc.
Give your business and products credibility by linking to web sites that have written positive stories about your business.
Cool Ways To Attract People To Your
Web Site
Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.
Provide your visitors with free content. Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people the option to reprint the content in their e-zine or web site.
Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over.
Give your visitors a free ebook. You could also include your own ad in the ebook and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers permission to use their articles.
Hold free online classes or seminars. They could be held in your web site's chat room. The idea of "live" information will definitely entice people to visit your web site. You will become known as an expert on the topic.
Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web-site to get the results.
Let visitors download free software. It could be freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.
Offer free online services or utilities from your web site. They could be search engine submitting, copy writing proofreading etc. The service or utility should be helpful to your target audience.
Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.
Give your visitors a free membership to your online club. People want to belong to something, why not your online club. You could also give away a free e-zine for club members only.
Effective Ways To Reduce Your Business
Costs
Barter -- If you have a business you should
be bartering goods and services with other businesses. You should
try to trade for something before you buy it. Barter deals usually
require little or no money.
Network -- Try networking your business with
other businesses. You could trade
customer leads or swap mailing lists. This
will cut down on your marketing and advertising costs. You may
also try bartering goods and services with them.
Wholesale/Bulk -- You'll save money buying
your business supplies in bulk quantities. You could get a membership
at a wholesale warehouse or buy them through a mail order wholesaler.
Buy the supplies you are always running out of.
Free Stuff -- You should try visiting the
thousands of freebie sites on the internet before buying your
business supplies. You can find free software, graphics, backgrounds,
online business services etc.
Borrow/Rent -- Have you ever purchased business
equipment you only needed for a small period of time? You could
have just borrowed the equipment from someone else or rented
the equipment from a "rent-all" store.
Online/Offline -- Auctions You can find lower
prices on business supplies and equipment at online and offline
auctions. I'm not saying all the time, but before you go pay
retail for these items try bidding on them first.
Plan Ahead -- Make a list of business supplies
or equipment you'll need in the future. Keep an eye out for
stores that have big sales. Purchase the supplies when they
go on sale before you need them.
Used Stuff -- If your business equipment and
supplies don't need to be new, buy them used. You can find used
items at yard and garage sales, used stores, used stuff for
sale message boards and newsgroups etc.
Negotiate -- You should always try negotiate
a lower price for any business equipment or supplies. It doesn't
hurt to try. Pretend you are talking to a salesman at a car
lot.
Search -- You can always be searching for
new suppliers for your business supplies and equipment. Look
for suppliers with lower prices and better quality. Don't just
be satisfied with a few.
Electrifying Ways To Explode Your Orders
Persuade visitors to link to your web site. Give them a freebie in exchange for them linking to your web site. It could be content, software, etc.
Link to web sites that provide useful information or services for your visitors. If you have many useful links on your site, they may make it their start page.
Spice-up your web site's wording using plenty of adjectives. It gives your visitors a clearer vision of what your explaining or describing to them.
Don't make your banner ads look like ads. Most people ignore banner ads. Design them to look like content and have them click to read the rest.
Join affiliate programs that go with the theme of your web site. You'll just be wasting valuable space and time if your visitors aren't interested in them.
Market your web site as a free club instead of a web site. This'll increase your repeat visitors and sales because people enjoy belonging to groups.
Interact with your online customers on a regular basis. This'll show them you care about them. You could use a chat room, forum or message system.
Check your web site links regularly. After people click on one link, and it doesn't work, they usually won't risk wasting their time clicking on another one.
Give visitors a positive experience when they're at your web site. Provide them with original content and free stuff. They'll tell all of their friends about it.
Share customers with other businesses that have the same target audience. Offer their product to your customers if, in exchange they do the same for you.
Explosive Ways To Turbo-Boost Your Sales
Design your web site to be a targeted resource center. Choose one subject and build on it. You'll gain repeat visitors that are interested in that topic.
Offer something that is really free. If people go to your site and what you said was free really isn't, you'll lose their trust and they won't buy anything.
Add a chat room or message board to your web site. People want to interact with other people that have they same interests as them.
Entice people to link to your web site by giving them something free in return. This'll increase your ranking in some search engines.
Trigger your reader's emotions in your ad copy. Example, if you sell a book on wagering or horse racing and gambling tips, tell them the feelings they'll get when they win wagering money.
Make sure your site looks good in all browsers. You could be losing sales because it looks distorted in some web browsers.
Increase your sales by e-mailing full page ads to your e-zine subscribers. Remember to tell people before they subscribe or they may consider it spam.
Ask people questions in your ad copy that make them think about their problems. For example: Do you want to be free of your debts?
Magnify the size of your prospects problem in your ad; show how your product can solve it. The bigger the problem, the more sales you'll have.
Invest a percentage of your profits right back into your business. Spend it on marketing, product improvement, customer service, advertising, etc.
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